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Article: Monsoon Ethnic: Why Ice Blue is the Only Color that Doesn't Look 'Muddy'

Monsoon Ethnic: Why Ice Blue is the Only Color that Doesn't Look 'Muddy'
ice blue kurta

Monsoon Ethnic: Why Ice Blue is the Only Color that Doesn't Look 'Muddy'

Monsoon Ethnic: Why Ice Blue is the Only Color that Doesn't Look 'Muddy'

Monsoon fashion is a nightmare.

Most people wear dark colors (Black, Navy, Maroon) because they are afraid of mud splashes. The result? Everyone looks like they are going to a funeral.

The sky is gray. The streets are gray. The mood is gray.

You need a "Contrast Agent."

At SAROJ JAIN, we believe that Ice Blue is the ultimate monsoon color.

Here is why you should ditch the darks and go Icy.

Ice Blue Mukesh Kurta Set

Also available on Myntra

1. The Light Reflection

In the diffuse, low-contrast light of a rainy day, Ice Blue pops. It captures whatever light is available and makes you look "Bright."

While everyone else looks like they are blending into the puddles, you look like a "Cloud Break."

2. The "Non-Muddy" Aesthetic

Unlike deep yellows or oranges (which can look dirty if they get a small splash), Ice Blue is a "Clean" color.

Small water splashes are almost invisible on the textured shimmer of the Mukesh dots. And because our fabric blend is rapid-drying (see our /content/ice-blue-mukesh-batch/mumbai-humidity-survival-guide-ice-blue), you won't stay damp for long.

3. The A-Line "Step"

The flare of our A-line kurta is designed to stay away from your legs. This reduced the chance of the fabric brushing against wet calves or muddy heels.

It’s the most "Splash-Proof" ethnic silhouette.

Best Seller

FAQs

Q: Will the rain ruin the Mukesh work? A: No. Hand-twilled metallic wire is resilient. Just don't let the garment stay wet in a pile. Hang it up to dry.

Q: What shoes for Monsoon? A: High-quality leather slides or stylish waterproof 'Jellies.' Avoid fabric juttis!

Q: Can I wear the dupatta in the rain? A: We suggest a smaller 'Stole' style or simply draping it on one shoulder to keep it away from the ground.

Q: Is it transparent when wet? A: Our fabric has a density that prevents it from becoming transparent with a few rain droplets.

Q: Does the blue bleed? A: Not at all. Our dyes are industrial-grade and stabilized.

Don't let the clouds win.

Shop the Monsoon Brightener → Ice Blue Mukesh Kurta Set

Also available on Myntra

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