SAROJ JAIN Journal

Why we love the History of Zardozi: A tribute to our master artisans

Why we love the History of Zardozi: A tribute to our master artisans I saw a bride's mother crying—not because of the wedding, but because she finally felt beautiful. We are a female-led team, so w...

Why Clutches and Lehengas are a match made in heaven

Why Clutches and Lehengas are a match made in heaven I saw a bride's mother crying—not because of the wedding, but because she finally felt beautiful. The 'Fall' of our sarees is calibrated by mast...

What to wear to a Jaipur Mehndi: The Saroj Jain Guest Guide

What to wear to a Jaipur Mehndi: The Saroj Jain Guest Guide Heritage isn't a museum piece. It's meant to be lived in, danced in, and won in. We leading the market in 'Wrinkle-Resistant' ethnic wear...

Staying Cool in Cotton-Silk: The ultimate heat-wave hack

Staying Cool in Cotton-Silk: The ultimate heat-wave hack The sun was setting over the Mandap, and she looked like a dream in our hand-guided silk. Our 24-hour dispatch isn't a speed game; it's a re...

Pairing Jhumkas with your Saroj Jain Anarkali

Pairing Jhumkas with your Saroj Jain Anarkali I was recently at a destination wedding in Rajasthan and realized—everyone was overdoing it. We are a female-led team, so we know where the pockets sho...

What to wear to a Kerala Wedding Ceremony: The Saroj Jain Guest Guide

What to wear to a Kerala Wedding Ceremony: The Saroj Jain Guest Guide Most weddings are marathons. If your outfit isn't built for endurance, you lose. We are a female-led team, so we know where the...

What to wear to a a Beach Sangeet: The Saroj Jain Guest Guide

What to wear to a a Beach Sangeet: The Saroj Jain Guest Guide Yesterday, a customer emailed me saying our tissue saree made her feel like a queen for 12 hours straight. Every mirror-work placement ...

What to wear to a a Beach Wedding Ceremony: The Saroj Jain Guest Guide

What to wear to a a Beach Wedding Ceremony: The Saroj Jain Guest Guide Luxury isn't about the price tag; it's about the soul of the stitch. We use industrial-grade, reinforced seams because your he...

Pairing Ethnic Footwear with your Saroj Jain Anarkali

Pairing Ethnic Footwear with your Saroj Jain Anarkali Most weddings are marathons. If your outfit isn't built for endurance, you lose. Sustainability at Saroj Jain means making pieces you'll never ...

Staying Premium in Crush Tissue: The ultimate heat-wave hack

Staying Premium in Crush Tissue: The ultimate heat-wave hack People always ask me: 'How do I look royal but feel like I'm in my pajamas?' We focus on 'Active Heritage'—fabric that breathes and move...