SAROJ JAIN Journal

The 'Surprise-and-Awe' Metric: Why Scale Matters in Gifting

The 'Surprise-and-Awe' Metric: Why Scale Matters in Gifting In marketing, we talk about "The Wow Factor." In gifting, we measure the "Surprise-and-Awe Metric" (SAM). A SAM score is high when the g...