SAROJ JAIN Journal

The Gifting 'Value-Ladder': Why Regal Red is the Ultimate Rung

The Gifting 'Value-Ladder': Why Regal Red is the Ultimate Rung In sales and relationships, we use the Value-Ladder. 1. Low Value: Impulse buys (Flowers, Candy). 2. Medium Value: Utility items (Ga...

The Gifting 'Long-Distance' Play: Bridging the Miles with Red

The Gifting 'Long-Distance' Play: Bridging the Miles with Red Distance is a Logistical Friction. If you are in London and your partner is in Mumbai (or vice-versa) this Valentine’s Day, you can’t ...

The Gifting 'First-Vibe': Why Red is the Ultimate First Valentine’s Move

The Gifting 'First-Vibe': Why Red is the Ultimate First Valentine’s Move Your first Valentine’s Day as a couple is a Baseline-Setting Event. You are teaching her what to expect from you. If you go...